3 July 2010
Evolution of a music video
Posted by under: Editing; Filmmaking; Music Videos; Video; clients; post production; web .
I just finished directing a new music video and wanted to share how the final piece came about. First was the idea for the video. We wanted a music video where the artist isn’t the main feature of the piece. I wanted to do something similar to Kayne West’s “Flashing Lights,” but not dark, since the song is about making it in New York. I came up with this idea of having four different girls commuting to work. It starts with one getting ready at home, another going to the store to get her coffee, another on the train and finally the last going to her office.
When we finalized the budget, we had to cut this down a bit. Hence the two girls. One getting ready for work and the other one going in the office. The subway became the transition. On the shoot, the video evolved a little. When I was looking over at the footage in the studio, I got this idea to show that one girl was the A&R person where she hears the song and gets it out to the public. So with that I had my first cut.
The Artist/Producer saw this cut and had some notes and adjustments he wanted to make. Some of them where to make it faster and change a few of the shots. The second edit of the video is close to the original concept but it also incorporates some of the notes from the Artist.
The Artist liked this cut but liked the slower pace of the first edit better. He and I, felt it was closer in terms of feel and vibe of the song. So we made the new adjustments to the first edit, here’s the third cut.
Once the Artist was happy with the cut, I did some minor color correction and made it B&W. Here’s the final cut.
Hope you guys like it.
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